Millennials and the Pop Culture Strategies for a New Generation of Consumers in Music Movies Television the Internet and Video Games This new handbook is designed to help you with the key challenge in pop culture figuring out today s young people before your competitors do Suppose in you possessed a roadmap that pointed you
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Title: Millennials and the Pop Culture: Strategies for a New Generation of Consumers in Music, Movies, Television, the Internet, and Video Games
Author: William Strauss Neil Howe
This new handbook is designed to help you with the key challenge in pop culture figuring out today s young people before your competitors do Suppose, in 1962, you possessed a roadmap that pointed you to Woodstock Suppose, in 1980, you held in your hands a guide to how MTV and hip hop would take off Millennials and the Pop Culture does exactly that, for the pop landscapThis new handbook is designed to help you with the key challenge in pop culture figuring out today s young people before your competitors do Suppose, in 1962, you possessed a roadmap that pointed you to Woodstock Suppose, in 1980, you held in your hands a guide to how MTV and hip hop would take off Millennials and the Pop Culture does exactly that, for the pop landscape of tomorrow In this handbook, Howe, Strauss, and industry insider Pete Markiewicz bare the heart and soul of a new generation of youth The Millennials, born in 1982 and after, are anything but X And they are already rocking the world of pop culture Praise for this Book Their book Illuminates changes that really do seem to be taking place DAVID BROOKS, THE NEW YORK TIMES Forget Generation X and Y, for that matter The authors make short work of most media myths that shape our perceptions of kids these days THE WASHINGTON POST Students and administrators say they can already see indicators of the trends predicted by the authors THE CHRONICLE OF HIGHER EDUCATION In discussions with a sampling of local Millennials, almost all of them said they agreed with the authors conclusions THE CINCINNATI ENQUIRER America s foremost authors on generations offer their unique insights to show what we re doing right, what we re doing wrong, and why CATHY BLACK, PRESIDENT, HEARST MAGAZINES