Marketing for Ceos Death or Glory in the Digital Age

Marketing for Ceos Death or Glory in the Digital Age Adparlor CEO Ben Legg a veteran of McKinsey Coca Cola and Google and one of the sharpest most innovative minds in digital marketing delivers a smart irreverent manifesto sure to put the fear of G

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  • Title: Marketing for Ceos Death or Glory in the Digital Age
  • Author: Ben Legg
  • ISBN: 9781365696640
  • Page: 323
  • Format: ebook
  • Adparlor CEO Ben Legg, a veteran of McKinsey, Coca Cola and Google and one of the sharpest, most innovative minds in digital marketing, delivers a smart, irreverent manifesto sure to put the fear of God into most Chief Marketing Officers Marketing for CEOs may be compact in length, but it s long on ideas and informed opinions about what works and doesn t work in today s dAdparlor CEO Ben Legg, a veteran of McKinsey, Coca Cola and Google and one of the sharpest, most innovative minds in digital marketing, delivers a smart, irreverent manifesto sure to put the fear of God into most Chief Marketing Officers Marketing for CEOs may be compact in length, but it s long on ideas and informed opinions about what works and doesn t work in today s digital marketing world.

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