McDonald's: The Business Behind the Golden Arches

McDonald s The Business Behind the Golden Arches Discover the incredible story behind the world s largest fast food brand Find out how McDonald s grew from a single restaurant into a globe dominating chain This book reveals The bright business minds

  • Title: McDonald's: The Business Behind the Golden Arches
  • Author: Cath Senker
  • ISBN: 9781512405903
  • Page: 472
  • Format: Hardcover
  • Discover the incredible story behind the world s largest fast food brand Find out how McDonald s grew from a single restaurant into a globe dominating chain This book reveals The bright business minds behind McDonald s remarkable rise How the company s famous products from the Big Mac to the Happy Meal came to be Which marketing and public relations strategDiscover the incredible story behind the world s largest fast food brand Find out how McDonald s grew from a single restaurant into a globe dominating chain This book reveals The bright business minds behind McDonald s remarkable rise How the company s famous products from the Big Mac to the Happy Meal came to be Which marketing and public relations strategies turned McDonald s into a powerful brand From marketing relationships to the company s attempts to counter its critics, this book provides a fascinating look at McDonald s and at the fast food industry as a whole.

    One thought on “McDonald's: The Business Behind the Golden Arches”

    1. This book provides a history of McDonald’s from its founding to the present day, while tackling some of the issues that revolve around the corporation. The cover is bright and colorful which catches the eye. Page layout, while in smaller print, has plenty of information and breaks down the subject by topic. Inset sections entitled “Building the Brand” and “Business Matters” discuss different facets of the company, interspersed with biographies of McDonald’s major figures. There are [...]

    2. This title of the “Big Brands” series features the fast food giant McDonald's. The story behind this international business brand began simply with two brothers opening a hamburger drive-in in the 1940s. After Ray Kroc bought their company in the 1950s, he initiated sound business practices, designed a distinctive logo and the business rapidly grew. Today the franchise, brand and slogans are known world-wide. The easy text describes the many products and innovations McDonald’s has introduc [...]

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