Selling Steve Jobs' Liver: A Story of Startups, Innovation, and Connectivity in the Clouds

Selling Steve Jobs Liver A Story of Startups Innovation and Connectivity in the Clouds Selling Steve Jobs Liver takes place today and begins when two serial failure entrepreneurs Nate Pennington and Ignacio Loehman are contacted by a mysterious man who sells them the technology titan

  • Title: Selling Steve Jobs' Liver: A Story of Startups, Innovation, and Connectivity in the Clouds
  • Author: Merrill R. Chappman
  • ISBN: 9780967200842
  • Page: 425
  • Format: ebook
  • Selling Steve Jobs Liver takes place today and begins when two serial failure entrepreneurs, Nate Pennington and Ignacio Loehman, are contacted by a mysterious man who sells them the technology titan s lost liver The opportunity inspires them to ideate, innovate, and finally create a new company, Reliqueree, whose mission is to reposition death and dying in the market Selling Steve Jobs Liver takes place today and begins when two serial failure entrepreneurs, Nate Pennington and Ignacio Loehman, are contacted by a mysterious man who sells them the technology titan s lost liver The opportunity inspires them to ideate, innovate, and finally create a new company, Reliqueree, whose mission is to reposition death and dying in the market s mind by replacing current 20th century mortuary processes and concepts with fresh thinking and new technology, enabling the living to enjoy the benefits of enhanced remembrance, connectivity and interactivity with those in a post life state.Determined to change the world, Nate and Ignacio create the uLivv, the first device designed to leverage the IoDT Internet of Departed Things As part of their launch strategy, Nate and Ignacio repurpose Steve Jobs genome and liver to create a compelling value and promotional proposition for their new family of products and services Selling Steve Jobs Liver takes the reader on an exciting entrepreneurial journey as our heroes draw on the legacy and lessons of Steve Jobs for inspiration and guidance as they strive to build their new company In order to make a dent in the universe and successfully monetize their dream, they ll need to Properly position Reliqueree and the uLivv to the market.Overcome reactionary thinking and legal gauntlets.Solve unique development and content creation challenges.Demonstrate to a skeptical media Reliqueree s ability to disrupt the world.These are just some of the business and personal challenges that will face Reliqueree team The journey will be a hard one, fraught with many obstacles and setbacks as the company growth hacks its way to market acceptance The lessons you learn as you accompany our entrepreneurs on the path to success will be invaluable and help inspire you to be insanely great in all your future endeavors Liver is a must read for entrepreneurs, startups, and high tech visionaries, as well as the millions of us who remain fascinated by Steve Jobs and technology s ability to assist us all to Think Different about life, death, and marketing.Some Wisdom from the Liver On Being an Effective Startup CEO Strong startup CEO leadership is marked by the ability to blend effective micromanagement with selective amnesia On Memories of Steve Jobs The guy s a Valley saint I know people who still won t sell their iPods and become choked up every time they re applying scratch polish On Death A quick market overview Our new enterprise is built around the inescapable reality that everyone dies That s an unpleasant truth people prefer not to dwell on, but we believe it s that ubiquity that opens the path to major new markets and revenue opportunities The downside of death is, obviously, dying The upside is that it s a universally shared experience that creates a huge set of expectations and shared challenges across every country, culture, and market Steve Jobs himself recognized and spoke to this issue directly at his famous commencement address at Stanford in 2005 You can watch the entire speech on YouTube It s extremely moving On Resisting Disruption When Steve Jobs had released the iPod and created the buck a song download model, the music community had fought against the rising tide with disastrous results Bands and singers had been forced to perform in front of live people to make money and the record companies had seen their revenues plummet Drug allocations for performers and music executives were slashed to the bone Both industries were still recovering.

    One thought on “Selling Steve Jobs' Liver: A Story of Startups, Innovation, and Connectivity in the Clouds”

    1. So, Merrill R. Chapman's Selling Steve Jobs' Liver is really as off-the-wall as the title suggests, and (spoiler alert) the title is not a metaphor. It's literally about a bunch of guys who cook up a business to sell off tiny bits of the visionary's DNA. Nate Pennington is who would happen if Seinfeld had been about startups. Hilarious, only vaguely moral and at heart, selfish and petty, he has the drive to succeed at any cost. Eye on the prize, social and family ties be damned. Does Nate care t [...]

    2. Selling Steve Jobs’ Liver by Merrill R. Chapman is a story in a story. Firstly, it’s an unbelievable but possible—maybe, maybe not in our time—journey of a failing entrepreneur, Nate Pennington, with BHAGs and hunger to transform the world and, naturally, make a buck in the process and his loyal sidekick and partner in crime, Ignacio Loehman. Just when they thought they’re done for, opportunity calls in the form of a message from a mysterious “L.” with an unusual proposition—wait [...]

    3. Wow, what can I say about this unique, and well-crafted story? First off I was tempted to quit reading it, but NOT for the reasons you think! Bear with me, you see, I had spent quite a number of years in the technology/start-up sector in San Francisco for a number of years, and I had to leave it because being introverted and just wanting to show and do my work, and have a life outside the office made the start-up culture a living hell for me. So I escaped, leaving it behind. When I began reading [...]

    4. Usually when I write reviews, I try to be as detailed as possible, examining the story with a critic’s eye. The author deserves it; the readers deserve it. But I have to be honest here – there really isn’t a whole lot I can write that the title doesn’t already convey. It is indeed a story about a group of tech entrepreneurs led by the, at times, unscrupulous Nate Pennington, who are trying to sell DNA samples of Steve Jobs’s liver as a marketing gimmick for the latest and greatest must [...]

    5. Steve Jobs’ Liver. A Story of Startups, Innovation, and Connectivity in the Clouds is a humorous and methodical thought experiment into an entertaining book that is fun and insightful at the same time. I loved the humor and the characters and thought the real-world take on a crazy idea could, in one word, WORK!I found myself laughing at some of the off-edge humor and love this quote by the protagonist discussing a failed product that sampled body language during dating situations: "To be fair, [...]

    6. Let me introduce Reliqueree, a new app "whose mission is to reposition death and dying in the market's mind by replacing 20th century mortuary processes and concepts with fresh thinking and new technology to enable the living to enjoy the benefits of enhanced remembrance and connectivity with those in the post-life."Wow.The app is the brain-child of Nate Pennington, a twice-failed Internet entrepreneur who has managed to acquire Steve Jobs' liver, the one that was supposedly discarded after his [...]

    7. My connection with this book: I'm from the Bronx, an entrepreneur working in the computer industry and love technology. Chapter one's unexpected ending had me hooked. I did, however, have to keep reminding myself that this book is a satire - some of the characters are so very weird and un-likeable. Not to mention the macabre Reliqueree app they're intent on creating and marketing to the world, which integrates the DNA from Steve Job's cancerous liver - yeah exactly! The random text messages real [...]

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