Transmedia Marketing: From Film and TV to Games and Digital Media

Transmedia Marketing From Film and TV to Games and Digital Media Transmedia Marketing From Film and TV to Games and Digital Marketing skillfully guides media makers and media marketers through the rapidly changing world of entertainment and media marketing Its grou

  • Title: Transmedia Marketing: From Film and TV to Games and Digital Media
  • Author: Anne Zeiser
  • ISBN: 9780415716116
  • Page: 436
  • Format: Paperback
  • Transmedia Marketing From Film and TV to Games and Digital Marketing skillfully guides media makers and media marketers through the rapidly changing world of entertainment and media marketing Its ground breaking transmedia approach integrates storytelling and marketing content creation across multiple media platforms harnessing the power of audience to shape and promotTransmedia Marketing From Film and TV to Games and Digital Marketing skillfully guides media makers and media marketers through the rapidly changing world of entertainment and media marketing Its ground breaking transmedia approach integrates storytelling and marketing content creation across multiple media platforms harnessing the power of audience to shape and promote your story.Through colorful success stories and insight from top entertainment professionals, Transmedia Marketing covers the fundamentals of a sound 21st century marketing and content plan You ll master the strategy behind research, target audiences, goals, and branding and, learn first hand how to execute your plan s publicity, events, advertising, trailers, digital and interactive content, and social media.Anne Zeiser enlivens these core concepts with Vibrant examples across media platforms Hunger Games, Prometheus, Despicable Me 2, Food, Inc Breaking Bad, House of Cards, Downton Abbey, Game of Thrones, Pok mon, Minecraft, Halo 4 Real world advice from 45 leading entertainment and media makers, marketers, and executives Powerful in depth case studies A.I Artificial Intelligence, Here Comes Honey Boo Boo, Mad Men, Lizzie Bennet Diaries, and Martin Scorsese Presents the Blues Expanded Web content, case studies, interviews, and sample materials at transmediamarketingWith Transmedia Marketing you ll be well versed in the art of marketing film, TV, games, and digital media and primed to write and achieve the winning plan for your media project.Some of the world s most accomplished media makers and marketers weigh in on Transmedia Marketing Transmedia Marketing pioneers the powerful idea that successful entertainment projects must blend storytelling and marketing across multiple platforms Creatives, business execs, and marketers alike will devour this book s clear guidance and real world examples of how to shape a project so audiences will love it, participate in it, and share it Linda Reisman, film producer, Jeepers Creepers, Affliction, The Danish Girl Transmedia Marketing is an in depth, authoritative, and extremely timely survey of multi platform marketing in the age of pervasive communications Anne Zeiser has a unique understanding of the vital role that narrative plays in connecting a mass audience with your content or brand, and her advice for how to close that circuit is some of the best I ve seen There is than a little bit of secret sauce contained in this book Jeff Gomez, CEO, Starlight Runner Entertainment Anne Zeiser has earned the industry s respect by taking a strategic approach to everything she does, and this book is no exception It takes full advantage of Anne s deep experience and expertise in 21st century transmedia marketing Lesli Rotenberg, Senior Vice President, PBS Marketing Communications

    One thought on “Transmedia Marketing: From Film and TV to Games and Digital Media”

    1. Anne Zeiser is a film and television producer who worked for PBS for many years before founding her own independent production company. Some of the projects on which she has worked include the documentary series "Martin Scorsese Presents the Blues" and "Masterpiece" (she oversaw its transition from the older "Masterpiece Theatre"). In short, she knows her stuff. Luckily for us, she's also a pretty good writer, able to condense her experiences into clear and manageable prose. There are many books [...]

    2. Great book - author has a way with words that makes it easy to understand - I would highly recommend this book.

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