Marketing To The Social Web: How Digital Customer Communities Build Your Business

Marketing To The Social Web How Digital Customer Communities Build Your Business Praise for Marketing to the Social Web Weber understands that the world is going digital and that competitive advantage will accrue to those who understand the transformation CEOs should heed this tra

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  • Title: Marketing To The Social Web: How Digital Customer Communities Build Your Business
  • Author: Larry Weber
  • ISBN: 9780470124178
  • Page: 452
  • Format: Hardcover
  • Praise for Marketing to the Social Web Weber understands that the world is going digital and that competitive advantage will accrue to those who understand the transformation CEOs should heed this transformation and learn from Weber s insights how to navigate this new landscape to fully maximize their business opportunities Mark Fuller, Chairman, Monitor Group ConsumPraise for Marketing to the Social Web Weber understands that the world is going digital and that competitive advantage will accrue to those who understand the transformation CEOs should heed this transformation and learn from Weber s insights how to navigate this new landscape to fully maximize their business opportunities Mark Fuller, Chairman, Monitor Group Consumers are using technology to grab power from companies, the media, and the government Marketing to the Social Web succinctly outlines how institutions can survive and win in this chaotic new world, and lays out the revised rules of engagement ignore them at your peril George F Colony, CEO, Forrester Research, Inc Larry has brought pragmatic and useful recommendations to help brand builders manage the complexity of social interaction in a digital age I was pleased to read a book that actually suggests how to do something with social networks, instead of just ponder them David Kenny, Chairman and Chief Executive Officer, Digitas Inc Where s the allure of social 2.0 Brands can talk customers talk louder Digital influence has arrived Jeff Taylor, CEO, Eons and Founder of Monster Larry Weber provides a simple and effective roadmap of the new customer information highway Marketing to the Social Web is a valuable tool that will give everyone the confidence and know how to compete in this fast growing marketplace of ideas Steve Harris, Vice President, Global Communications, General Motors Corporation As all lines and boundaries are washed away by the Web, Weber describes how to become part of the sea versus the sand Nicholas Negroponte, Chairman, One Laptop per Child

    One thought on “Marketing To The Social Web: How Digital Customer Communities Build Your Business”

    1. Very good guidance for who's starting on the Social Web world.Main concepts are introduced and important topics are covered, which one should definitely consider when building a Social Web Marketing strategy (e.g, the importance of Communities).As long as the book covers a big scope,it's a good idea to complement it with more specific books on each concept.

    2. For some, especially those who just start learning about marketing in social media, this is a great book as it's able to build some theoretical framework on the subject. But I didn't find many new ideas here - most of them can be easily found on the Internet or any other books.

    3. This is not Gary Vaynerchuk on paper (who, by the way, should really write a book) but is nevertheless useful and informative. Still up to date given that it's over a year old, and we are talking about the Internet here.

    4. I saw this book on a client's shelf and thought, "Oh, goodie! One I haven't read!" I promptly ordered a copy, dove in and was underwhelmed with a big side of "meh." I understand that social media changes daily, and hardcover published books can't keep up, bit this copyright 2007 book seemed out of the loop.It's not that the advice is bad per se; Larry Weber does seem to say the right things (Wal-Mart Across America ampaign was bad), but he uses the word "control" entirely too much for my comfort [...]

    5. A light introduction to social marketing for the beginner complete with a definition for a blog. While this may not be a cut and paste job, there doesn't seem to have been much first hand research apart from running google searches.Weber pushes the idea of promoting your site, and then talks about how My Space never had to advertise. It would have been good to know exactly how they did get their first member and if they did anything at all to get a second member or just sat back and waited. If t [...]

    6. I really enjoyed this book. The author begins by presenting the difference between traditional marketing and social media marketing. This fundamental difference represents a shift the thinking of consumers and the need to shift in the way that we market to them. Social media marketing fills that gap. This book gives a broad overview of the techniques and technologies which can be used in social media marketing. It is very good place to start to understand social media marketing. I would caution [...]

    7. Basically a bunch of (very good) case studies on dot com businesses both old and new with a real passion and insight for social media and its possibilities.Weber talks about social networking sites and search technologies like Google and introduces a range of strategies for doing business in Web 2.0. He covers such concepts as blogs and CEO blogging, reputation aggregation, webinars, user-generated content, search engine optimisation, podcasting, e-communities, viral online marketing, buzz marke [...]

    8. Though I read more of this than I expected, there weren't a lot of examples of what the "little guys" can do. Most examples were of large corporate businesses. The two things I got from this book: The overwhelming sense that it will get increasingly more difficult to gain the attention of an audience on the web, especially as a small company. The phrase "WORD OF MOUSE." What a great phrase to depict current trends!

    9. An amazing learning tool Larry Weber takes you deep into the mind of a person that not only understands social technologies from the perspective of the entrepreneur that has to use it, but also on the side of the user that can be reached, engaged and subsequently be made a customer.This should become a textbook at the AAA School of Advertising Digital Academy.

    10. The information in this book is amazing, you have a breakdown and a guide to organizing your web operations when dealing with communities and social media. Great for the growing enterprise, and for the plateaued organization when it comes to spurring further growth and driving sales to the next level.

    11. Very good book on how the Web has changed marketing tactics. "The web is not a channel" it boldly proclaims in its first chapter. It caught my eye for sure. The book talks about thought leadership, blogging, and how consumers have the control to influence others--no more fake ads or stupid gimmicks. People build communities and these communities can make or break a company.

    12. Its a decent read. Mostly for people who have a consumer product. It helps decipher what the internet really has for marketers in any market and how to capitalize it in todays new media.

    13. Excellent book to get you started in social marketing, whether it's for business, or to advocate for a cause you care about.

    14. Couldn't finish it - too boring. The best writing on social media is on the web. By the time a book gets published, it's pretty much outdated.

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