Marketing Outrageously: How to Crank Up Your Revenue by Staggering Amounts

Marketing Outrageously How to Crank Up Your Revenue by Staggering Amounts Arguing that risk taking is the key to marketing success the high powered sports marketer recommends high octane execution of bold ideas to pump life into a lifeless campaign

  • Title: Marketing Outrageously: How to Crank Up Your Revenue by Staggering Amounts
  • Author: Jon Spoelstra
  • ISBN: 9781885167507
  • Page: 292
  • Format: Hardcover
  • Arguing that risk taking is the key to marketing success, the high powered sports marketer recommends high octane execution of bold ideas to pump life into a lifeless campaign.

    One thought on “Marketing Outrageously: How to Crank Up Your Revenue by Staggering Amounts”

    1. Книга «Агрессивный маркетинг» от автора Йон Спэлстра, это попытка написать свой собственный «Маркетинг. Менеджмент», ориентируясь на свой особый стиль работы. Эпатаж в маркетингеАвтор, - и как мне кажется, это его ошибка, - описывает почти все темы маркетинга, но делает это, [...]

    2. No doubt, This is one of the best outside-the-box-thinking books I've read to date. It should be noted that Im writing this book after having read, "I'm feeling lucky" by Douglas Edwards. I mention this because I felt that Google's founders, Larry and Sergey, must have read this book prior to launching their backed startup. I recommend reading this book then going on to reading about an outrageous little startup with a quest to dominate the world while doing no evil. You'll see the outrageous be [...]

    3. This book is a good example of thinking outside the box, though it does not show very many failure ideas. I liked that often times he used humor in his marketing ideas. Humor allows people to relate well with the product or service being rendered.

    4. I have read this book twenty or more times. It is a "must own and consume" for entrepreneurs. Period. I bought it based on the cover art and topic. Who said that you cannot tell a book by its cover? It was not Jon Spoelstra. Best take away phrase: What's it gonna take?

    5. The book is a bit dated and as much memoir as it is actually about marketing - but still an enjoyable read that has some very cool concepts. The writing is also easy to follow and never dry - using nice personal example and anecdotes to emphasize points.

    6. A must-read for anyone involved in sports marketing. It's actually a great book for anyone involved in marketing, period. Spoelstra provides so many creative ideas and new ways to think about reaching potential customers.

    7. I really enjoyed reading this book. The ideas presented were very interesting and really got my brain moving. It made me rethink some of the marketing I have be doing. I will be trying to think a little more out of the box.

    8. Incredible- prepare to have your entire marketing strategy changedFinally- a marketer who cares about results and gets them with creativity. This is an excellent book on marketing! Think outside the box and stand out.

    9. Good book for some creative marketing ideas. It's an easy read w/ some easily applicable ideas, especially for sport marketing.

    10. Fantastic workbook style book. Jon pushes you to think outside of the box and beyond. After all, when you're selling the NJ Nets in the 90s you have to be a genius marketer.

    11. Read this book years ago. One of the best business reads I can remember. His marketing strategy for the Knicks was brilliant.

    12. I liked this book because it incorporated sports with marketing-2 subjects I like. Has great stories and good ideas to get people's attention through marketing.

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