The Management of Strategy: Concepts

The Management of Strategy Concepts This text explains how firms achieve strategic competitiveness emphasising integration of resources and capabilities to obtain a sustained competitive advantage The text integrates the resource based

  • Title: The Management of Strategy: Concepts
  • Author: R. Duane Ireland
  • ISBN: 9781133584698
  • Page: 204
  • Format: Paperback
  • This text explains how firms achieve strategic competitiveness, emphasising integration of resources and capabilities to obtain a sustained competitive advantage The text integrates the resource based view of the firm with the traditional model.

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