Copy Chasers on Creating Business-To-Business Ads

Copy Chasers on Creating Business To Business Ads Create ads that amaze attract amuse and sell Ten award winning ads are scrutinized by The Copy Chasers a panel of experts whose cogent analyses have been the best read feature of Business Marketi

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  • Title: Copy Chasers on Creating Business-To-Business Ads
  • Author: Ed Lawler
  • ISBN: 9780844234700
  • Page: 408
  • Format: Hardcover
  • Create ads that amaze, attract, amuse, and sell Ten award winning ads are scrutinized by The Copy Chasers , a panel of experts whose cogent analyses have been the best read feature of Business Marketing magazine for over 50 years You ll see how each ad illustrates one of the 10 golden rules of compelling business to business copy.

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