Content Strategy for the Web

Content Strategy for the Web FROM CONSTANT CRISIS TO SUSTAINABLE SUCCESSBETTER CONTENT MEANS BETTER BUSINESS Your content is a mess the website redesigns didn t help and the new CMS just made things worse Or maybe your content

  • Title: Content Strategy for the Web
  • Author: Kristina Halvorson Melissa Rach
  • ISBN: 9780321808301
  • Page: 267
  • Format: Paperback
  • FROM CONSTANT CRISIS TO SUSTAINABLE SUCCESSBETTER CONTENT MEANS BETTER BUSINESS Your content is a mess the website redesigns didn t help, and the new CMS just made things worse Or, maybe your content is full of potential you know new revenue and cost savings opportunities exist, but you re not sure where to start How can you realize the value of content while planningFROM CONSTANT CRISIS TO SUSTAINABLE SUCCESSBETTER CONTENT MEANS BETTER BUSINESS Your content is a mess the website redesigns didn t help, and the new CMS just made things worse Or, maybe your content is full of potential you know new revenue and cost savings opportunities exist, but you re not sure where to start How can you realize the value of content while planning for its long term success For organizations all over the world, Content Strategy for the Web is the go to content strategy handbook Read it to Understand content strategy and its business value Discover the processes and people behind a successful content strategy Make smarter, achievable decisions about what content to create and how Find out how to build a business case for content strategyWith all new chapters, updated material, case studies, and , the second edition of Content Strategy for the Web is an essential guide for anyone who works with content.

    One thought on “Content Strategy for the Web”

    1. The most important thing I realised, when I read this book is: You are on the web => You are publisher.Well the author said that if you or your organization has a web site, then you are a publisher but I guess my claim could also hold in this web 2.0 times (or are we already 3.0?). One other thing to keep in mind is that this is not a book about web writing. It's about content strategy - for the web.Content strategy consists of:+ creation, + delivery, + governance.This book more specifically [...]

    2. What is content?Content is what user came to read, learn, see, or experience.Content is more or less worthless unless it does one or both of the following:1. Supports a key business objective2. Fulfills your users’ needsWhat is content strategy?Content strategy guides your plans for the creation, delivery, and governance of content. Content strategy is not about how writing, it is managing process of creating, distribution and promotion of content.Critical components of content strategy:Substa [...]

    3. Kristina Halvorson, in "Content Strategy for the Web," offers a concise and well produced introduction to a subject of interest to those of us involved in workplace learning and performance (training)--and anyone else interested in knowing how to reach online audiences effectively through well designed and engaging content. The book itself is an example of what it promotes: rich content provided in a graphically interesting format that leaves readers with "a high-level overview of the benefits, [...]

    4. از بخشی شروع می‌کنم که بیشتر از همه در جریان خواندن کتاب اذیتم کرد؛ ترجمه. ترجمه‌ی بد عملاً کتاب را از حیز انتفاع انداخته است. برگردان‌های عجیب و غریب و نامانوس، جملات بی‌معنا و مهمل و خلاصه هرچیزی که از یک ترجمه‌ی بد انتظار دارید این‌جا هست. ناشر هم نخواسته از مترجم‌ها کم [...]

    5. Very good introduction to content strategy, but if you've worked in magazines, content strategy simply feels like a way to sell 'online publishing'. I'm being simplistic, but the whole mystique around content strategy feels a bit emperors new clothes to me. That's not to say that Halvorson's book isn't well written and all-encompassing, I just think Content Strategy as a whole should be renamed 'how to create and run a website for Dummies'.

    6. A little old, but still a fine handbook for all Content & Media Strategists. Content Strategy is the live essential plan for any communication plan.

    7. This really reinforced some thoughts I’d been having and reading about on the importance of governance in content and content strategy. Also had good tips for conducting various type of audits—exciting, right?! Well, helpful nonetheless. Will be a resource that I refer others to.

    8. I truly have no understanding of the different roles people play and the different workflows that exist within large firms that handle the creation of web sites & web presences. (Information architecture, user experience design, graphic design, programmers, etc. They're all a mystery to me.) That was my biggest problem while reading through this book. I think the 2-person team I work in makes it hard to think of the different roles that could be played if we had more manpower. Nonetheless, t [...]

    9. Content Strategy for the Web was a great overview of learning the process of content strategy at a large organization. Having worked at a large NYC based digital strategy agency most of the concepts in this book were familiar. Even the look of the site and content maps were familiar from what I've seen presented and used in client meetings. So the accuracy of this book for portraying the decisions and the workflow of how a large organization needs to handle content creation is outlined nicely. T [...]

    10. Content Strategy for the Web sets the stage for Content Strategy to be implemented for any company by helping individuals to understand what it is, why it is important, how it can be created, who is involved, how it is managed, etc.The writing is professional, engaging, and uses the right amount of humour to keep things lively. It reads like a story and has been structured helping users to quickly jump from one topic and section to the next.The only reason I would give this book a 4 instead of a [...]

    11. Got a website full of old, useless or just flat out wrong content? You need a content strategy to help you clean it up, and create a plan so that it doesn't happen again. And this book will show you how to figure one out.Covering research, design, creation and evaluation of content, Halvorson assumes you're working with a large website. But the principles are the same, no matter how large or small the project. You need to know your audience and your goals, and come up with a plan for acheiving t [...]

    12. Excellent content strategy overview. This book has a bit of everything from start to finish in working on developing and rolling out a content strategy project. I especially loved the questions it asks you to consider for your situation when working on each part of the strategy. Great, conversational tone and easy-to-understand writing doesn't further complicate what can be a complex subject. My only minor quibble is that it is heavily web-focused (obviously, it's in the title). But anyone with [...]

    13. A book dedicated for mostly puting out fires: it answers all questions a content strategist can have when they are hired to fix a strategy of a company that reaches millions in revenue but in their website still sometimes have bits of "Lorem ipsum". Not so much relatable for companies that are starting out and want to do right by their content, or to companies that have less than 5000 pieces of content but still want it arranged neatly.Really useful and easy to read, shining with light humor now [...]

    14. Un himno a la burocracia, solamente sostenible en proyectos web megalómanos. Si estás buscando leer sobre una innumerable cantidad de puestos de trabajo de alta especificidad, procesos complejos bien documentados y listados de tareas engorrosas, esta es tu opción. Para proyectos chicos probablemente no tenga ninguna utilidad ni aplicación práctica. Sirve como guía teórica para recorrer un ideal de trabajo muy dificil de llevar a cabo en el 99% de los proyectos web.

    15. Great overview of content strategy for beginners - it starts with the basics and moves to pro stuff for very large organizations. It's more theoretical than practical though, or that was impression while reading it Unless you're someone important and/or dedicated content strategist, you won't have opportunity to roll out the big guns described in this book. Thankfully, scaled down approach would be very useful for smaller websites. :)

    16. Engaging from the get-go. Kristina doesn't mess around - she directly engages with her reader, and wants you to know she understands the problem space and that she's got some immediate things for you to do. No f***ing around.And I see exactly how her lessons will immediately benefit me - I'll be able to deliver a "content strategy" to my boss in the next week or two, as soon as I get past Chapter One.

    17. If you ask Kristina Halvorson, she'll tell you that the book is dated and not to read it. She feels that content strategy has moved on. But in talking to her, it was not clear to what. For my part, I felt the book - or at least the first 90% of it - was a good introduction to structuring the creation of a content strategy for websites.

    18. A quick read but deserves time to process. Very concise compact chapters that deliver. I'm going to keep this around for reference. A required book for those interested in creating websites and writing for the web.

    19. I would say this book works nicely for designers or developers that need to work with copy writers to develop content. If you're a copy writer or deal with content for a living, this is probably a nice short read that may give you an idea or two on tightening up your game.

    20. This book is thorough, and continues to tackle ideas where other books would end. Halvorson not only tackles what content strategy is, but goes on to define how to create and the implement content to be displayed online. At times, she includes significant detail that can feel overwhelming (see the chapter on auditing methods for existing web content), however, these are the details that significantly matter to the book, and to the reader's understanding of implementing web content. Overall, this [...]

    21. I would give 3.5 stars. The book goes along with its main idea: it gives what you need.If you studied and/or read marketing, about communication strategy, it will be an easy read, it becomes quite redundant/repetitive, in general: content strategy is communication strategy, just outlined in different format.However this book provides a good work template when doing content audit, and strategizing the content development. I got some good ideas.Main point: content has to have its purpose, and foll [...]

    22. I good book for those intersted in content strategy and wondering what it's all about. it's a bit outdated now. I've heard she's working on a new edition. I'm looking forward to that.

    23. This book helps cut a lot of the BS. Don't get trapped by the hype. Don't move without first thinking about what it is your are publishing. Play the long game and keep up with trends.

    24. This content strategy primer has both theory and application. It explains the problem, how to perform discovery, how to form strategy, and how to implement the strategy. It's well-organized and well-written, with just enough humor for this type of book.The book makes the business case for content strategy with reasons such as the following: "Good UX requires good content." "Good content will increase audience trust and engagement, which in turn will help your bottom line." "People don't come to [...]

    25. I read this book in 2010. Now I am reading the 2nd edition for my UX Book Club. Times have changed. I have changed. I look forward to re-discovering and re-exploring ideas from this book. I'm going to read it on Readmill.This is an important book - a must-read if you are in any way into content strategy. I call this an umbrella book. It's the overarching one to read, especially at a high-level. It has some of the arguments to bring to the C-level. It also has the planning info for getting starte [...]

    26. I'm so thankful for this book. Content has always been an issue for me. I've been asked to create websites several times for others, but I usually don't get any specific instruction on what content there should be. People don't seem that interested, and it frustrates me. I also long for more feedback, not just that it "looks good" or that it's "fine", when I'm fully aware that it may not be fine. I keep thinking, has anyone even read the information on the site? They have nothing to say about it [...]

    27. Considering this book's broad title, it might be surprising to find that it comes in just under the 200-page mark. Luckily, nearly every page is filled with indispensable advice on conceptualizing, formalizing, and implementing a robust content strategy. Halvorson and Rach do a great job of combining an aspirational attitude (sometimes we content specialists need a little affirmation) with a realistic overview of the obstacles many organizations face in this area. Luckily, the authors also provi [...]

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