Search Analytics for Your Site: Conversations with Your Customers

Search Analytics for Your Site Conversations with Your Customers Any organization that has a searchable web site or intranet is sitting on top of hugely valuable and usually under exploited data logs that capture what users are searching for how often each query w

Google Analytics Google Analytics is a freemium web analytics service offered by Google that tracks and reports website traffic, currently as a platform inside the Google Marketing Platform brand Google launched the service in November after acquiring Urchin. Google Analytics is now the most widely used web analytics service on the Internet Google Analytics also provides an SDK that allows gathering Open Source Search Analytics Elasticsearch Elastic We re the creators of Elasticsearch, Kibana, Beats, and Logstash the Elastic Stack Securely and reliably search, analyze, and visualize your data. November App Search Analytics Alex Braunstein s Blog Welcome to my site I currently work at Chomp on the research team Check out my blog posts on the left, browse topic pages from the menu, or see my social media pages using the icons above Analytics Help Google Support Official Google Analytics Help Center where you can find tips and tutorials on using Google Analytics and other answers to frequently asked questions. SearchBlox Enterprise Search, Sentiment Analysis, Text SearchBlox is an enterprise search, sentiment analysis and text analytics platform for websites, intranets, file folders, databases and social content. Search AI Driven Analytics for Humans ThoughtSpot ThoughtSpot is a business intelligence and big data analytics platform that helps you explore, analyze and share real time business analytics data easily. New search analytics for Azure Search Blog Microsoft Azure Apr , we are excited to announce our new version of Search Traffic Analytics, a pattern on how to structure, instrument, and monitor search queries and clicks, that will provide you with actionable insights about your search application. Online Patent Search Tools Patent Analytics XLPAT Labs Xlpat Labs is a platform for automated and user friendly patent tools optimizing search time Developed through our experience of years in the field of IP Google Marketing Platform Unified Advertising and Analytics analytics Analytics Use advanced tools to get a deeper understanding of your customers so you can deliver better experiences Data Studio Unlock insights from Google Analytics Google Analytics lets you measure your advertising ROI as well as track your Flash, video, and social networking sites and applications.

  • Title: Search Analytics for Your Site: Conversations with Your Customers
  • Author: Louis Rosenfeld
  • ISBN: 9781933820200
  • Page: 338
  • Format: Paperback
  • Any organization that has a searchable web site or intranet is sitting on top of hugely valuable and usually under exploited data logs that capture what users are searching for, how often each query was searched, and how many results each query retrieved Search queries are gold they are real data that show us exactly what users are searching for in their own words ThisAny organization that has a searchable web site or intranet is sitting on top of hugely valuable and usually under exploited data logs that capture what users are searching for, how often each query was searched, and how many results each query retrieved Search queries are gold they are real data that show us exactly what users are searching for in their own words This book shows you how to use search analytics to carry on a conversation with your customers listen to and understand their needs, and improve your content, navigation and search performance to meet those needs.

    One thought on “Search Analytics for Your Site: Conversations with Your Customers”

    1. I'm not sure that this topic warranted its own book. I would think it would fit better as part of a book on site analytics as a whole; however, the author gave a lot of examples, which did help to fill out the book and were helpful in thinking through how the concepts might be applied.

    2. I read the seminal "Information Architecture for the Web" book by Rosenfeld before. Good book, terribly boring and dry. Not here. Working through the book with actual data and dusting of MS Excel, it is immediately compelling and accessible. I can see the benefits of trawling through this data could have. As described in the book, Site Search Analytics acts as a "boundary object" that may bring together the data-driven and the squishy designer types into an understanding of what people are looki [...]

    3. Very straightforward and practically oriented - with lots of good examples. Search log analysis - seeing what customers are looking for and whether or not they find it - is as close to having a real, recorded and analyzable conversation with your customers as you can come, yet very few companies do it. Rosenfeld shows how to do it, and also how to find the low-hanging fruit and how to justify spending resources on it.This is not rocket science - I was, quite frankly, astonished at how few compan [...]

    4. One of the best business related books I've ever read; It's incredibly well-written and full of actionable information. Is has already changed the way we do analytics and will definitely improve our site. I've already started to segment our search queries now have a much better understanding of what keywords lead to conversion which is going to inform PPC activity. I'm also working with our WA person to set up about 15 new reports on search activity. I really can't wait to see the data.

    5. Started out great but got increasingly less relevant for most of us. The first chapter is something everyone should read though.

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