Brand Like a Rock Star: Lessons from Rock 'n' Roll to Make Your Business Rich and Famous

Brand Like a Rock Star Lessons from Rock n Roll to Make Your Business Rich and Famous Reveals the core marketing and branding strategies behind the success of the world s greatest bands This book helps readers learn inside information about the world s most popular bands that translate

  • Title: Brand Like a Rock Star: Lessons from Rock 'n' Roll to Make Your Business Rich and Famous
  • Author: SteveJones
  • ISBN: 9781608321957
  • Page: 124
  • Format: Paperback
  • Reveals the core marketing and branding strategies behind the success of the world s greatest bands This book helps readers learn inside information about the world s most popular bands that translates directly and memorably into actionable business practices.

    One thought on “Brand Like a Rock Star: Lessons from Rock 'n' Roll to Make Your Business Rich and Famous”

    1. I admire nothing more than a book that makes you think without noticing and this is exactly what author Steve Jones has accomplished with Brand Like a Rock Star. Not only is this a fun and informative read, I think it is also transformational. Over and over again, Jones highlights bands, brands, groups and individuals who have discovered that some of the greatest successes come not only to those who work hard, but to those who work different. All it may take is that one switch in your mindset or [...]

    2. Reading this book made me remember why I usually avoid business books altogether - the truly relevant material could easily be summed up in about 10 pages, and the rest is fluff taken partially out of context using examples that are by and large more about luck than skill. I found this especially the case with many of the rock band examples (though they were quite interesting) where it seemed blatantly obvious that these "legends" stumbled onto their marketing savvy instead of planning for it. A [...]

    3. As a fan of music and someone who's at the start of their business journey, Steve Jones' book grabbed me on two levels. Free of any blue sky management speak, it's a simple and easy read. Most of what he talks about is common sense but there are some great pearls of wisdom in there as he takes us through the best, and the worst, of promotion. The techniques are designed to work for any kind of business. Although, if you've read other promotion technique books you may find it's a bit repetitive. [...]

    4. A simplistic but entertaining read consisting of examples that made it big either in the music industry or with a similar approach that many bands used.It's not a deep dive, nor does it take much about theory.There are a bunch of great quotes, but I can't recommend this to anyone that's not a music fan. It reads too much like an old music producer reciting his life accomplishments while comparing them to a few modern groups.But I certainly don't regret reading it.It's definitely fun.

    5. Steve has really captured the essence of the importance of personal branding in a very relatable comparison to well known rock stars. This is important for anyone who wishes to be perceived as a leader in their field. When reading this book, ask yourself the question - "What do I wish to be known for?" That will be your first step toward personal branding.

    6. Interesting book.* stay true to your brand* what is your brand?* it does not matter what you think your brand is, it only matters what your customers think your brand is* dare to be different, not the same.* your brand is your real state in the mind of the customer and how he feels about you

    7. Excellent real life examples of branding from rock bands we all know. The stories behind the stories are intriguing.

    8. A solid 3 stars. Nothing revolutionary in his message, but I liked the music business stories he chose to make his points.

    9. It was an entertaining book with solid suggestions on branding, played out on stage with examples from the world of rock. Good concept.

    10. light reading, yet really entraining. I read it twice so I could multitask and investigate a bit more on some examples I didn't catch the first time.

    11. Remember: Once a customer's heart is made up's pretty darn hard to change. The heart always trumps the mind.

    12. A nice read, and a different perspective to branding and how we look at some of the biggest rock bands of all time.

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