Pulse: The New Science of Harnessing Internet Buzz to Track Threats and Opportunities

Pulse The New Science of Harnessing Internet Buzz to Track Threats and Opportunities The ultimate guide to mining the Internet for real time assessment of trends and data Showing how the Internet can be an incredible tool for businesses and others to measure trends in real time Pulse

  • Title: Pulse: The New Science of Harnessing Internet Buzz to Track Threats and Opportunities
  • Author: Douglas W. Hubbard
  • ISBN: 9780470932360
  • Page: 452
  • Format: Hardcover
  • The ultimate guide to mining the Internet for real time assessment of trends and data Showing how the Internet can be an incredible tool for businesses and others to measure trends in real time, Pulse describes tools for inexpensive and real time measurement methodologies businesses can start using right away This timely book also puts this emerging science in perspectiveThe ultimate guide to mining the Internet for real time assessment of trends and data Showing how the Internet can be an incredible tool for businesses and others to measure trends in real time, Pulse describes tools for inexpensive and real time measurement methodologies businesses can start using right away This timely book also puts this emerging science in perspective and explains how this new measurement instrument will profoundly change decision making in business and government.Shows how the Internet can be used as an incredibly powerful measurement tool Reveals how to mine the Internet to measure and forecast business progress Written by leading expert in business analytics and performance management Pulse reveals how the Internet is evolving into a tool for measuring and forecasting trends in society, the economy, public opinion and even public health and security It is an absolutely essential book for every business leader to turn a powerful, underutilized tool to its complete potential.

    One thought on “Pulse: The New Science of Harnessing Internet Buzz to Track Threats and Opportunities”

    1. This book inevitably has it points of being a bit outdated; the specifics of available APIs are bound to change. But for all of that, this book is mostly completely relevant. The authorial voice is also solid - it takes a basic business approach for the most part, but goes into a little depth into statistical tools for those who have an interest. I would have preferred a slightly wider range of examples, but that was partly a result of being published in 2011.

    2. Internet, social media, mobile phones, etc. are giving us a huge amount of public data which can be used to track big-picture trends to help with more accurate and faster decision making. The author coined the term "Pulse" to represent this new macro-trend tracking possibility, which he defines as "the collective, macroscopic trends which can be scientifically inferred by harnessing publicly accessible data from the Internet."Because of Social Data Revolution, there're public data available: wha [...]

    3. This is a very good overview of the use of the enormous amount of data that has been collected on internet and social media. It is a little dated even though it came out in May of 2011. Some of the material will be familiar to many people who would have interest in this book. If nothing else, it may stimulate thinking about how to find and use data that is being created from social media to understand the world we live in. On Friday, November 4, Columbia's GSAPP had a very good one day conferenc [...]

    4. Wasn't sure whether to give this 3 or 4 stars, but I liked some of the ideas in the book and it really made me raise my eyebrows.

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