Social Location Marketing: Outshining Your Competitors on Foursquare, Gowalla, Yelp & Other Location Sharing Sites

Social Location Marketing Outshining Your Competitors on Foursquare Gowalla Yelp Other Location Sharing Sites Front cover Too many people are running around nowadays calling themselves social media experts Simon doesn t call himself that His clients do And they re right I ll read anything this man writes Pete

  • Title: Social Location Marketing: Outshining Your Competitors on Foursquare, Gowalla, Yelp & Other Location Sharing Sites
  • Author: Simon Salt
  • ISBN: 9780789747211
  • Page: 253
  • Format: Paperback
  • Front cover Too many people are running around nowadays calling themselves social media experts Simon doesn t call himself that His clients do And they re right I ll read anything this man writes Peter Shankman Back cover Social Location Marketing Breakthrough social location marketing techniques for promoting your service, product, or venue Social Location MarFront cover Too many people are running around nowadays calling themselves social media experts Simon doesn t call himself that His clients do And they re right I ll read anything this man writes Peter Shankman Back cover Social Location Marketing Breakthrough social location marketing techniques for promoting your service, product, or venue Social Location Marketing offers powerful new ways to promote practically any product, service, or venue Now, pioneering expert Simon Salt shows exactly how to make the most of it Salt introduces Foursquare, Gowalla, Yelp, and other apps, helping you choose your best options, and build cost effective marketing programs that work Through real examples, you ll learn how to reach your key audiences and segments craft and execute winning strategies on realistic budgets measure activity and calculate ROI avoid costly mistakes and much Whatever your goal, role, or industry, this book will help you find new customers where they are, strengthen loyalty and retention, and supercharge profits You ll Learn How To Understand how social location marketing works and what it can and can t do for your business Learn the surprising realities about who uses social location software Know your customers and their motivations and build marketing plans around them Develop communities of customer advocates who ll work on your behalf Use games, competitions, time limited offers, and other innovative approaches Successfully reach teens, tweens, women, or men Discover proven approaches for fashion, retail, hospitality, and restaurants Effectively handle criticism, and transform negatives into positives Preview brand new social location tools, including Google Hotpot Understand the privacy issues associated with social location marketing SIMON SALT is a key social media influencer who works with large brands and international PR companies After participating in three succes1tups, he now leads his own marketing communications firm, whose client list includes Fortune r 500 companies Salt is now conducting a Social Media roadshow, speaking on social location sharing across the United States He has spoken at major conferences including BlogWorld, Internet Summit, and will speak at SXSW 2011.

    One thought on “Social Location Marketing: Outshining Your Competitors on Foursquare, Gowalla, Yelp & Other Location Sharing Sites”

    1. I am thrilled with this book. It is so difficult to write about a social formation while it is happening. I have read a series of books recently about the iPad and they have been dire.Simon Salt has explored social location marketing: how FourSquare, MyTown, Gowalla and others can be deployed by businesses. The book is much more than descriptive. It offers applications and strategies for a range of organizations. It shows the value of games within social location marketing and how to move beyond [...]

    2. Put simply, this is the definitive guide to geosocial networking. From beginning to end there is a wealth of knowledge, guidance, brainstorming sources, and even a few case studies to guide a potential user or business along the way. Great book for the target audience.

    3. I’m pretty new to the concept of location based games. My initial thoughts have been that social location marketing is a phenomena focusing on a young audience. Therefore, certain trendy businesses such as coffee houses, bars, and restaurants would find these tools pretty useful. While this is true, gaming in general is not so limited. The statistics are actually pretty surprising about who is playing games- specifically social games. Moreover, whereas gaming used to be something someone did a [...]

    4. Simon Salt is someone all of us need to be listening too. We have all of this phenomenal technology at our fingertips, yet so many people are even brushing the surface when marketing themselves, their product, business, or workplace. There really is no reason to not utilize all of the sources since now we have apps and programs that will combine one thought and flood it out to numerous sites. Encouraging customers to post their experiences on sites such as Yelp increases awareness, customer serv [...]

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